Branding is the process of researching, developing, and implementing unique features to your brand for customers to associate your brand with your products or services.

Branding requires an understanding of your customers and your business. It does wonders for your business if done right.

A brand is the sum of people’s perception of a company’s culture, customer service, reputation, advertising, and identity. This perception is to customers, the experience they have interacting with your brand.

A logo is a symbol, icon, or design with a conventional interpretation of a company’s name. The interpretation begins in people’s minds.

Brand identity is the visible elements of a brand, such as color, design, and logo. These elements identify and distinguish a brand in consumers’ minds.